2205 Wine Company’s husband and wife owner/winemaker team decided to use his Seattle Fire Department badge number as the name for their new winery.  SFD has been assigning badge numbers to its firefighters for nearly 75 years.  To honor that history, the 2205 portion of the logo uses old-style numbers with a nod to the grapevine as symbolized in the extended ‘tendril’ on the 5.  2205 Wine Company also follows the fire department’s organizing structure of named companies within the department.

Services Provided:

Logo

Package Design

AMERICAN GRAPHIC DESIGN AWARD

We had the privilege of helping two young winemakers develop a brand identity and package design for their new winery. Their first vintage includes a Riesling and Rosé and released February 2022. The Rosé package sends a special message visually and with its back label text:

August Forest strongly believes diversity brings new ideas and approaches to all things.

With a goal of increasing diversity in the wine industry, our label established the August Forest Diversity Fund, a scholarship fund with the Walla Walla Community College Foundation that gives preference to Enology and Viticulture students who identify as LGBTQ+.

August Forest will donate a portion of Rosé proceeds annually to the fund.

SERVICES PROVIDED:

Logo

Logo Mark

Package Design

Release Card

AMERICAN PACKAGE DESIGN AWARD

In ancient Egypt nfr means ‘perfect, complete’. The English language adds the letter ‘e’ between the consonants to make it pronounceable. We discovered this glyph and word 14 years ago when looking for a compatible fanciful name for Obelisco Estate.

The first known Obelisk was created in Egypt 3500 years ago. The embossed gold and red square mark on the label is a top down view of an obelisk and the single red triangle in the square is a symbol for Red Mountain where the estate vineyard is located.

Recemtly, we were asked to create the new Nefer package shown here. It is a single-wrap label with NEFER debossed into the paper and an obelisk notched out of the far right edge of the wrap. Here the NFR characters are black and the ‘for pronunciation’ red E separates them.

Original Award: American Graphic Design Award for Triple Nefer branding and package design

Services Provided:

Branding, Logo, and Package Design

AMERICAN PACKAGE DESIGN AWARD

In order to extend its reach and expand its programs that improve access to healthcare for vineyard and cellar workers, Vital created a “wine made by” or “X series” partner program to increase the volume of wine made and funds generated for this mission. Ashley and her team continue to find new ways to “harness the compassion of the wine industry to cultivate the health, dignity, and inclusion of these workers in our local communities.” I am so grateful to be part of this incredible mission.

The label didn’t stray too far from the original award-winning design - just enough to clearly mark this unique program.

SERVICES PROVIDED

Package Design

Ashley Trout asked me if we would be willing to join a group of individuals and companies that were providing pro bono services for a new winery called Vital Wines. Proceeds would help pay for medical services for winery and vineyard workers. We said, YES! and joined Ashley who was making the wine, vineyards, bottle suppliers, label printers, and a whole host of companies to help make her dream a reality.

Paper is Neenah #70 Bright White Felt for the red wines and Icebreaker for the Rosé.

SERVICES PROVIDED

Logo

Mark

Package Design

Posters

Signage

Business Cards

Initiative Icons

Press Ads

AMERICAN PACKAGE DESIGN AWARD

Avennia is inspired by the Roman name for the city of Avignon, and signifies the heart of Old World winemaking.

The upper tier package is distinguished by gray type, textured paper, and a gray capsule with Avennia around the skirt.

To celebrate their 10th vintage we stripped-down the label allowing the 6 vine cuttings, an outsized number 10 and the four original fanciful names to be the only things printed on the front label.

SERVICES PROVIDED

Branding

Logo, including vine artwork

Logotype

Package Design

Two Tiers of Wine

Business Papers

Brochures

AMERICAN GRAPHIC DESIGN AWARD

The Avennia label is (yet another) eye-catching design from Seattle-based Boxwood. - Sean Sullivan

The Avennia Estate Vineyard is located at the end of Sunset Road on Red Mountain. It is a stunning property with exceptional views of the AVA. They asked us to design a label for their estate wines that was ‘on-brand’ but uniquely different. We used all of the same design elements as the original label, however, we center justified the layout, colored the label the same as the original gray capsule and allowed the ends of the six vine cuttings to be unrestrained by the label edges.

SERVICES PROVIDED:

Branding

Logo, including vine artwork

Logotype

Package Design

AMERICAN PACKAGE DESIGN AWARD (ORIGINAL PACKAGE)

Lydian is a jazz form and scale used by many jazz artists. The one piece label is a 3/4 wrap and has a true Lydian sound bite and exploding musical staff that just says “jazz!”

SERVICES PROVIDED:

Brand, Logo and Mark

Package Design

Brochure

Shelf Talkers

Sales Sheets

AMERICAN PACKAGE DESIGN AWARD

We were asked to rethink our design for the well-established and award-winning Lydian brand (the wine is killer) to relate it more directly to the Avennia family of wines. 

Meet Lydian 2.0. 

 We started with a new logo using the Avennia logotype but removed the extended “A” crossbar completely.  We kept the Lydian music staff and notes which we always related to the Avennia vines adding visual organic texture to the composition.  The new background colors are sampled directly from the six Avennia vines and we traded the one-piece wrap label for a more traditional front /back format with text justified about a center line.

SERVICES PROVIDED:

Logo

Package Design

When the Avennia team asked us to develop a new brand, they were embarking on a grand experiment. Together with their WeatherEye vineyard partners, they were seeking answers to the questions, ‘What if? Why not?’ Answers that may lie in the ‘liminal’ space between the past and the future - a sensory threshold where they can simultaneously reflect on what they have learned and open their minds to new possibilities with greater clarity of thought and purpose.

The Liminal brand mark illustrates its own definition by allowing the threshold - expressed as a thin line - to pass through the center of the name exposing the space where we make all of our decisions. On the package, the line wraps the bottle in a perfect circle drawing one from front to back to reveal more information about the wine.

SERVICES PROVIDED:

Logo and Custom Logo Font

Package Design

Three Bottle Shipper

Brochure Card

Note Card

Signage

AMERICAN GRAPHIC DESIGN AWARD

We were asked to design the flagship tier package with black and gold “tabbed file” labels and a slim neck band. Each component further enhancing the story and origin of the brand name.

A second elevated tier was also completed utilizing the "D" mark in a circlular label with two colors of foil and screened overprinting on heavy Densissima paper.

The 3-bottle box is our first time using both gold and black foil on fluted cardboard. To elevate it to the next level, we debossed the “D” logo mark into the cardboard to add a detail usually reserved for finer print projects. This design is also reflected in the business cards.

SERVICES PROVIDED

Flagship tier package design

Halo tier package design

Three bottle box

Custom file folder

Wine fact sheets, note card and order form

Website concept and graphics

Business Cards

Pop-up Displays

AMERCIAN PACKAGE DESIGN AWARD

We were asked to rebrand and repackage the complete lineup for Rocky Pond. We began with a new brand logo followed by a place logo. Then we created a three tier lineup. We created original art for the place logo as well as their holiday package Wenceslas.

SERVICES PROVIDED:

Brand Logo and Mark

Place Mark

Package Design for a Three Tier Lineup

Package Design for Wenceslas

Business Papers

Digital and Print Ads

Brochures

Custom Boxes, Bags and Totes

Signage

AMERICAN PACKAGE DESIGN AWARD

This is a second tier wine for Rocky Pond. We wanted this package to take its cues from the estate package, therefore, we used the same font type and background color. We switched out the estate gold for silver.

SERVICES PROVIDED

Logo

Package Design

AMERICAN GRAPHIC DESIGN AWARD

Prospice means to look forward, shown here with both an embossed futuristic font as well as in debossed Latin characters which are written in their original reverse order. The reserve label is in gray with silver foil accents.

The label’s notch reflects the font. Natural tin capsules top off the bottle.

SERVICES PROVIDED

Brand Logo and Mark

Package Design

Signage

Business Cards

Note Cards

AMERICAN PACKAGE DESIGN AWARD

This package contains only wine made from the Blue Grouse Estate Vineyard. It is their reserve tier wine and was introduced for the first time in the fall of 2018. This package depicts the male grouse in flight debossed in a white frame and spot varnished.

Paper is #70 Bright White Felt, logo is foil-stamped and embossed with a drop shadow.

SERVICES PROVIDED:

Brand

Logo and Mark

Photo Research & Selection

Package Design

AMERICAN GRAPHIC DESIGN AWARD

Hitting the streets Fall of 2024: DarkRock Sauvignon Blanc in an updated package.  All DarkRock wines feature black and white photographs of the dark basalt landforms adjacent to or part of Four Feathers Wine Services’ six estate vineyards.  This image looks south from Beverly Vineyard.

Services Provided:

Package Design

Promo Materials

FIGGINS is a single vineyard red wine blend that is crafted to celebrate the terroir of Figgins Estate Vineyard. We selected a fig for the label to establish a fluency between the family name and its origin in 12th Century Great Britain.

SERVICES PROVIDED

Branding

Logo

Logotype

Package Design

Custom Embossed Bottle

Custom 6-Bottle Box

Business Papers

FIGGINS and Figgins Family Wine Estates received two American Graphic Design Awards for package design and branding.

This package is aimed at the entry buyer who is just beginning to explore wine and all that it has to offer.

The label is a five-eighths wrap around the bottle, stelvin capsules are color coordinated with the label.

SERVICES PROVIDED

Brand, Logo and Mark

Package Design

Aroma and Flavor Icons

Custom Box

Shelf Talkers

POS, Sell Sheets

AMERICAN GRAPHIC DESIGN AWARD

The Robertson family commissioned a new wine labels for a Viognier that Delmas was making. The watercolor art is meant to evoke the lush nose, flavor and mouth feel of a classic French Viognier. Printed on felt to appear like watercolor paper, the label wraps around the bottle.

This was followed by a label for their new Field Blend using a portion of an art piece that the family owned.

Most recently we added B | D | R in three sizes.

SERVICES PROVIDED

Viognier art selection and augmentation

Field Blend art augmentation

Package Design

Website

AMERICAN GRAPHIC DESIGN AWARD

Brook & Bull Cellars, Ashley Trout’s latest winery, is a return to her roots of varietally driven, nuanced and intricately balanced wines. Sourcing from Walla Walla Valley’s and Washington’s top vineyard sites Trout is able to craft wines that not only reflect her palate, but also can be both aged and appreciated now. Ashley’s quest for beauty has resulted in curated photographs for each front label.

SERVICES PROVIDED

Logo

Package Design

Rack Card

Wine Club Brochure

Business Cards

Signage

AMERICAN GRAPHIC DESIGN AWARD

Valdemar Estates wanted an elegantly simple and understated package for their new chardonnay sparkler.

The Valdemar Family commissioned a package refresh for their Inspiracion brand. This is a single wine made in Spain and the package needed to be bold and attention grabbing like the wine in the bottle.

SERVICES PROVIDED

Logo and Mark

Package Design

Valdemar Estates commissioned a mark that could be used on a variety of graphic pieces. We chose to reinterpret the main winery facade into a two color graphic. The first place that graphic was used was on our their wine labels. We also created two other graphics, an embossed seal and a VE/VF mark that can be used on their capsule disk.

SERVICES PROVIDED

Graphic Design

Package Design

Logo Marks

Fanciful Naming

AMERICAN GRAPHIC DESIGN AWARD

The Valdemar Family asked us to create a component package that would be used for wines in the testing phase for this brand. Label is designed to appear to be torn off a roll in the lab, filled out by hand and placed on the bottle.

SERVICES PROVIDED

Package Design

Fanciful Naming

AMERICAN GRAPHIC DESIGN AWARD

The Valdemar Family asked us to repackage three wines in the Conde Valdemar Rioja lineup. They are advancing their bio-diversity program and wanted a label that expressed that in a modern artful way. We created original art for three of the flora found in their vineyards.

SERVICES PROVIDED

Package Design

Original Art

Back Label Bio-diversity Text

AMERICAN PACKAGE DESIGN AWARD

The Valdemar Family asked us to create a package for online sales under their Valanda brand. The front label for the Tempranillo package is deeply embossed with copper foil treatment on the logo to reflect the metallic copper capsule.

SERVICES PROVIDED

Branding - Naming

Logo

Package Design

Also shown here is the CAVA package

Jeremy & Raeanna Porter asked us to create a new brand and package for their new winery. Two wines would be made in the Bordeaux style and reflect profiles from well known left and right bank blends. The left bank is generally considered warmer and the right bank cooler which resulted in color selections for the labels. We capped the neck with a fold over piece that has the AVA, vintage, proprietary name and vineyard designation.

Poetry and the line art piece were created by the owners.

SERVICES PROVIDED

Branding

Logo design

Package Design

AMERICAN PACKAGE DESIGN AWARD

Catchlight is the gleam of light in an eye, reflected back to the artist or photographer. Here, catchlight is carved in stone - a seemingly impossible metaphor for light as well as how we experience wine from a glass.

SERVICES PROVIDED

Branding

Logo

Art Selection

Package Design

AMERICAN GRAPHIC DESIGN AWARD

Pierre Chrysologue Pambrun was married to Catherine Hortense “Kitty” Umfreville. In 1832, he worked for the Hudson’s Bay Company in the Walla Walla Valley as a trader and post manager. She was half Cree and, in some way, related to many of the fur traders in the Northwest. The winery is named for Pierre’s surname. It seems only fitting that a portion of the brand honor Kitty as well. The Cree cross has a hollow center that symbolizes the place where paths cross. The cross also represents the four great primary forces, air, fire, water, earth, the four stages of life, the four seasons and the four cardinal directions.

The font has a masculine broad stance M and N but with a more feminine stroke size. We modified the R to add a unique quality to the brand.

Pierre Pambrun is the fifth grandfather of Jim Bernau, CEO and Founder of Willamette Valley Vineyards.

SERVICES PROVIDED

Logo

Mark

Package Design

AMERICAN GRAPHIC DESIGN AWARD

The name has football references for two former NFL quarterbacks, Dan Marino and Damon Huard and it is also the name of Dan’s cabin. The brand symbolizes the four partners and their wives, the eight stiches on a football and the marking of time. Doug Donnolley and Kevin Hughes round out the team.

SERVICES PROVIDED

Branding, Logo

Package Design

Leather Wrap

Launch Brochure

Direct Mail

AMERICAN GRAPHIC DESIGN AWARD

In 2006 we were asked to develop a new brand with price point in the $15-$20 range and a target market of 21-35 year olds.

Our solution to create a label that looks like a periodic element was selected from among seven alternatives. To anchor the brand, we created a periodic table of grapes grown in Washington State.

In 2011 we were asked to revisit the package and make it more restaurant friendly (not an original goal). In addition, we made it more sustainable by using less paper, eco glass and Stelvin Lux closures.

SERVICES PROVIDED

Branding, Logo, Symbols, Table

Package Design

Brochures

Cards

Coasters

Flyers

Shelf Talkers

Website

Substance received three American Graphic Design Awards for branding, package design and website and the new eco package re-design. The brand was also displayed at MOMA in San Francisco.

The full lineup honoring Bud and Buc - the brand’s beloved chocolate lab gatekeepers. The deboss and gloss spot varnish silhouette simulates a die cut through the label.

SERVICES PROVIDED

Logo Refresh

Silhouette Illustrations

Package Design

6 Bottle Tote

Echo Ridge Cellars has multiple tiers of wine packaging - a two-piece estate label by the same name, Cribbed Bin, Cinq Blocs and Arrete.

SERVICES PROVIDED:

Winery: Logo and Mark

Vineyard: Name, Logo, Vineyard Block Names, Signage

Package Design

Business Papers

Direct Mail Piece for Winery and Vineyard

AMERICAN GRAPHIC AND PACKAGE DESIGN AWARDS

As Obelisco Estate vineyard matured, the quality of the grapes warranted the crafting of a third tier offering.

Nefer is the ancient Egyptian word for good and when spoken three times in succession it translates to “the best” - thus Triple Nefer.

This bottle will be screen printed with ceramic paint on the Saver Hermes bottle.

SERVICES PROVIDED

Naming

Branding

Logo

Package Design

AMERICAN GRAPHIC DESIGN AWARD

Also shown are Obelisco Estate and Electrum tiers and custom 3 bottle shipper.

As part of their education, the students were asked to design labels which were voted on and the winner selected each year. This led to a loss of identity for the college. In 2011 we suggested that a standard label be created with a window for art or photography. In this way students could contribute to the design while the brand remained consistent.

SERVICES PROVIDED

Re-Branding

Package Design

Lectures on Branding, Design, and the TTB

AMERICAN GRAPHIC DESIGN AWARD

This original package design contains only wine made from the Blue Grouse Estate Vineyard. It is their first tier wine and has won many awards and accolades.

The Blue Grouse is not a pretty bird, however the patterning of the feathers and the curve of the body is beautiful and we decided to emphasize its detail.

Paper is IceBreaker Classic Crest, logo is foil-stamped and embossed with a drop shadow.

SERVICES PROVIDED

Brand Logo and Mark

Package Design

Business Papers

Brochures

Signage

Guest Book

AMERICAN GRAPHIC DESIGN AWARD

This package contains a second tier wine for Blue Grouse Estate Winery and Vineyard. Fruit comes from the Okanagan as well as their estate vineyard.

The tail feather is Blue Grouse and is repeated in the Stelvin cap and on the entry door of the winery.

Single varieties are designated by with a blue background. Red, white and rose blends have a white background.

SERVICES PROVIDED

Name

Brand

Logo and Mark

Package Design

AMERICAN GRAPHIC DESIGN AWARD

We were asked to create a package for a new service offering. Our design utilizes their existing feather logo shape, screened back and embossed into textured felt paper with minimal printing on the front label. This wine will not see a retail store or restaurant. It is meant to showcase the exceptional quality of their fruit and their capability to craft vineyard-designate, barrel-aged wines from the very best blocks of their estate vineyards.

SERVICES PROVIDED

Logo

Package Design

Web Graphics

Promo Materials

Auction Washington Wines Materials

The yin and yang of the two DarkRock labels is realized in the dark and light version of the black basalt at The Cliffs vineyard. Yang is the Cab – Yin is a red blend with the same basalt image under a star filled night sky.

SERVICES PROVIDED

Branding

Logo

Aroma & Flavor Icons

Package Design

Promo Materials

We assumed the package design for the 21 grams label beginning with the 2009 vintage.

Each year artist Makoto Fugimura creates a new piece of artwork for this brand. It was our task to determine a printing method to properly recreate the paint and gold leaf work in miniature on a bottle.

SERVICES PROVIDED

Package Design

Four page Launch Brochure to be included in each case

House of Waters is a club wine for Waters Winery in Walla Walla. We were asked to design a custom label for this limited release series of wines. The mark is a Native American symbol for a spring originating in a cave or “house of waters”. We created a sumi ink art print of the mark.

SERVICES PROVIDED

Logo Art

Package Design

Launch Brochure

AMERICAN GRAPHIC DESIGN AWARD

We were asked to update the package for red wines and create a new lighter colored label for their white wines while keeping the same overall shape and layout of their existing label.

SERVICES PROVIDED

Brand Logo Redesign

Label Design

Neck Label

Edgar Martinez, David Lake and Mike Sauer contributed this 1.5 liter auction lot and we donated the package design and printing. The baseball photograph has been altered and the stitches are deeply embossed.

SERVICES PROVIDED

Package design

Printing

This was the original package design for the second tier wine for Force Majeure. The owners selected this name when they discovered old bullet casings in their vineyard as they were prepping for planting. The 9mm Parabellum was first made in 1902, designed by Georg Luger for the pistol of the same name.

Shown here is the display label for a Cabernet Sauvignon and a Syrah, hint provided by bottle shape and confirmed on the back label.

Paper is Neenah #70 Bright White Felt. The brand name, utilizing an early 20th century typewriter font, and the target are both deeply embossed.

SERVICES PROVIDED

Package Design

AMERICAN PACKAGE DESIGN AWARD

Walla Walla Vintners’ new owner wanted to do a full brand refresh in 2017. At that time there were four tiers of wines and associated labels, a Walla Walla Valley and Columbia Valley tier with 5/8 wrap single labels, a grower select and an estate tier with front and back gray labels and gold foil accents. Brand goals were to emphasize ‘Vintners’ which the winery was often referred to by those who loved the wine and create a more striking package.

SERVICES PROVIDED

Rebranding & New Logo/Mark

Proprietary Wine Brand Names

Cut Bank Estate Vineyard Brand Name

Package Design

Letterhead, business cards, note cards

Tasting room tasting sheet templates

Sell sheets

Rack Cards

Wine Club Inserts

Brochures

Custom Box

Signage

AMERICAN GRAPHIC DESIGN AWARD